Monday, October 8, 2018

What Is CRO (Conversion Rate Optimization)?




Conversion rate optimization is defined as the process of maximizing the percentage of website visitors who are interested in filling the website form for becoming your customer. The whole CRO Process is performed to understand how customers are moving around your website, what actions they are taking, and what is the reason that is stopping a customer to fill out the form. There is one important question i.e. how to measure conversion rate? It’s very simple –

Conversion Rate = (Conversions / Total Visitors) * 100%
With this formula, you can calculate the number of visitors landing on your website and see how much goal completion your website is facing.
If we talk about conversion rate optimization, it is important to calculate the number of visitors landing on your website. Doing this, you will get to know whether your SEO process is going in the right direction or not. Both of the processes are done for the benefit of your website and for getting huge profit in your business area.
Here are some top benefits of conversion rate optimization for SEO
  • CRO is very useful for improving your customer insights as it provides you with all the information that is essential for finding the right customer as per your business theme. It’s all about acquiring the right customer.
  • You can get a better return on investment by analyzing the whole conversion rate optimization process. The higher conversion rate will help you to take your business to the next successful level.
  • With the best CRO approach, you can opt for developing the best user experience and this is possible only when you will follow the right conversion rate optimization process.
Following all the above-defined steps, you will increase the chances of getting massive potential customers on your website. That’s why analyzing CRO is an important process and one should always focus on this process to get the expected result.
NarmadaTech is a leading IT Company and is specialized in delivering the top class digital marketing solutions to all types of industry sectors.



2 comments:

  1. This blog nicely explain CRO. CRO conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

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  2. Great blog!!! Thanks for sharing such a great blog,The techniques you have listed above are great. Keep sharing such great blogs Top 10t techniques to improve conversion rate optimization

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